At the heart of every great idea, is a great strategy.
Meet your go-to strategy specialist for branding, marketing, advertising, and social media marketing.
Strategy Consulting
Partner with me for developing a powerful value proposition, brand positioning, and a big idea to differentiate your business.
Creative Services
Gripping ad copy, compelling campaign ideas, memorable taglines, ad film scripts... get all this and more, backed by a solid mindful strategy.
Collaboration Avenues
Reach out to invite me to your podcast, feature as a guest, deliver a keynote at an event, or organise interactive strategy workshops.
About MandalBhaari a.k.a.
Rahul Mandal
I'm a seasoned advertising and brand communications professional with 10 years of experience, having worked on creative and digital mandates of 50+ brands across multiple advertising agencies like Dentsu, Network Advertising, Chimp&Z Inc, and Kreativ Street.I specialise in strategy planning, integrated creative solutions, and copywriting for ads and brand films.MandalBhaari - my online alter ego (or 'personal brand,' as most people like to call it) - was born out of my need to share my journey and learnings with early career professionals and help them grow.In August 2023, I decided to go solo as a brand consultant and marketing advisor, all while continuing to create content and learning material to help youngsters grow in their advertising careers.Interested to learn more or work together?
Let's talk.
Work with me
Consulting and Creative Services
I consult startup founders on brand strategy and marketing, and also collaborate with creative directors and agency teams to deliver winning strategies and creative solutions for impactful results.
Brand Strategy and Positioning
Whether you're starting a new business, launching a new product or category, or pivoting your business model; a brand strategy helps you understand your core audience deeply, develop the right messaging, and take a clear winning pathway that differentiates you from competitors.
Brand vision, mission, and values
Brand positioning and unique value proposition
Big idea and brand growth roadmap
Ad Campaign Strategy
Got a talented creative team with potential but struggling with strategic direction? I can collaborate with your account managers and creative team to decipher the brief, craft a clear strategy, and write an inspiring creative brief for your creative team to work their magic.
Translating brand strategy into advertising ideas
Developing campaign strategy and creative briefs
Manage campaign delivery - strategy and creative
Copywriting and Scriptwriting
Need a copywriter who can think beyond quirky wordplays and social media posts? Looking for someone who can craft messaging that changes behaviour, solves a business problem, or highlights a USP in a compelling way? Look no further.
Copywriting for ad campaigns
Ideas and scripts for ad films
Ideas for digital and offline activations
Social Media and Content Strategy
Social media tactics are everywhere, but strategy isn't. While everyone is familiar with social media tips, tricks, algorithm hacks, and format usages, not many know how to translate a brand strategy into social. I can help fill this gap.
Developing a digital brand strategy
Social media strategy and roadmap
Content strategy and brand I.P. development
'Personal Brand' Strategy for Coaches
'Personal branding' is the buzzword of the year, and every third person is claiming to be a personal branding expert. But truth is that most of them are just content writers who can use functional tactics to grow an audience, not a business. I help coaches targeting high-ticket clients in their niche build a brand that establishes them as an authoritative expert and helps grow business.
Defining your unique value proposition
Brand positioning and persona
Strategic branding of your service offerings/programmes
Brand and Marketing Advisory
This is simple - I can be a second brain for startup founders, assisting in branding and marketing decisions. Founders juggling multiple roles may struggle to keep up with the pace of marketing decisions. I serve as your advisor, offering a holistic view of the marketing landscape and their impact on your business, brand, and reputation.
Marketing advisory
Fractional marketing strategist
Courses and Workshops
Coming soon-ish.Okay, so this part is a work in progress. Something WILL (I promise) drop here soon. If you've enjoyed my content and want to stay updated on when I launch my course, please sign up with your email ID below, and I'll write to you soon.
Invite me to Speak
As a Podcast Guest
I can discuss the branding and advertising landscape, social media, strategy, and creative careers on your podcast.
As a Keynote Speaker
I can deliver keynote presentations and opinions on branding, advertising, strategy, and content creation.
As a Trainer
I can develop customised workshops and training modules for junior agency strategists and creative teams.
Get in touch
Thank you for your interest.You can choose to fill the adjacent form, mention what you're looking for, and I shall write back to you.Alternatively, you can connect with me on LinkedIn or send your queries on hello@mandalbhaari.com